Free Profiles on Private Companies
June 21st, 2009 by Jim Swift
In the rapidly rising sea of information, someone got left at the dock. It’s easy to find information on public companies. Just go to Yahoo! Finance or do a Google search. But go ahead and try to find information on private companies – especially the millions of smaller ones that we all interact with every day. The limited information available about them is scattered across a multitude of hard-to-find sources and largely unstructured.
The landscape is changing. This weekend, Cortera launched a new source of free information on small and medium sized privately held businesses (as well as large and public ones). Cortera business profiles help businesses more easily find companies who can deliver what they need, gain insight into the stability and credibility of their existing trading partners, and identify new customers in need of their products. Containing detailed information on business size, industry, real-world trade payment history, recent news and more, the business profiles enable companies to grow their businesses and manage risk.
Our initial launch is concentrated on the world of suppliers. Cortera’s business profiles are designed for both suppliers and the companies that buy from them. For buyers, Cortera profiles improve their ability to find suppliers and evaluate their health to avoid supply chain disruptions. For suppliers, Cortera profiles assist in finding potential buyers and assessing both their capacity to spend and ability to pay.
There are millions of daily interactions between buyers and suppliers that are begging for better intelligence. Our objective is to provide a new level of insight into private companies to support these interactions at either free or near-free price points.
We believe that greater transparency into businesses will lead to smarter commerce between them.



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