March 1st, 2013 by Gary Brooks, CMO, Cortera
B2B purchase behavior data is rapidly becoming a highly-valuable corporate asset—a game-changer that is dramatically improving risk management by providing visibility into the blind spots created by traditional credit management systems. It can also serve as a powerful new engine for revenue growth. The potential impact to business includes: 1. Adding a revolutionary new dimension [...]
March 1st, 2013 by Gary Brooks, CMO, Cortera
A new solution category would not be complete without a buyer’s guide or tips on “how to purchase.” So, as the pioneers in B2B purchase behavior data solutions, we felt obligated to validate the category with a list of “must have stuff” you should look for in a purchase behavior-based B2B credit solution. To provide [...]
March 1st, 2013 by Gary Brooks, CMO, Cortera
Increasingly, credit managers and financial executives are recognizing the limitations of conventional B2B credit data based on historical payment habits and are complimenting it with B2B purchase behavior data—what companies buy. Unfortunately, extensive financial information on the vast majority of companies has never been readily available. Of the approximately 27 million businesses in the US, [...]
March 1st, 2013 by Gary Brooks, CMO, Cortera
Credit and risk management executives across diverse industries are becoming increasingly aware of how gaps and blind spots in traditional B2B credit data are creating unnecessary business risks. To fill in these gaps, forward thinking credit teams are marrying B2B purchase behavior data—what companies buy—with traditional credit data—how they pay. The following case study demonstrates [...]
February 28th, 2013 by Gary Brooks, CMO, Cortera
When it comes to customer analytics, the business-to-business world is long overdue in borrowing a page from the innovators in business-to-consumer sales and marketing. Ever since the broad adoption of credit and debit cards, retailers have employed increasingly sophisticated methods for capturing and analyzing consumer purchasing habits. Through data mining, pattern detection, “market basket” analysis [...]
August 23rd, 2012 by Gary Brooks, CMO, Cortera
In a marketplace bursting with big data, why is finding new B2B sales opportunities so damn difficult, time consuming and inexact? Much of the problem has to do with the nature of the prospect pool. Of the approximately 27 million businesses in the US, some six million have employees and file tax returns. And of [...]
August 20th, 2012 by Gary Brooks, CMO, Cortera
When your neighbor buys that shiny new minivan, consumer marketing and sales professionals appear psychic-like when they predict your neighbor’s future purchases of diapers, car seats, life insurance and a constellation of other child-centric products. As with consumers, the manner in which companies spend their money speaks volumes about their priorities and direction. The details [...]
November 2nd, 2011 by Emily Cittadino
Check out this interview with Cortera customer Dave Schier, Credit Manager, Jacobus Energy “CPR is definitely the best value out there” “I love Cortera because it really provides me with the tools that I need to effectively do my job as efficiently as possible.” See how Jacobus Energy one of the nation’s premier petroleum provider [...]
October 21st, 2011 by Emily Cittadino
In case you missed the live webinar with Rilus Graham, Senior Vice President at Ewing Irrigation, here is a replay of the presentation. The webinar will detail how Ewing Irrigation utilizes a service from Cortera called Pulse. It is the most innovative and economical way to monitor your existing customers and research new prospects for [...]
July 26th, 2011 by Alex Coté
Check out this interview with Cortera customer John Pomilio, Vice President, Customer Financial Services for XTRA Lease. “I’m really excited about the Pulse Product.” “I love Cortera because it truly is a partnership.” See how XTRA Lease one of the largest over-the-road trailer rental and leasing companies in North America has optimized their credit operations [...]
