February 28th, 2013 by Gary Brooks, CMO, Cortera
When it comes to customer analytics, the business-to-business world is long overdue in borrowing a page from the innovators in business-to-consumer sales and marketing. Ever since the broad adoption of credit and debit cards, retailers have employed increasingly sophisticated methods for capturing and analyzing consumer purchasing habits. Through data mining, pattern detection, “market basket” analysis [...]
August 23rd, 2012 by Gary Brooks, CMO, Cortera
In a marketplace bursting with big data, why is finding new B2B sales opportunities so damn difficult, time consuming and inexact? Much of the problem has to do with the nature of the prospect pool. Of the approximately 27 million businesses in the US, some six million have employees and file tax returns. And of [...]
June 21st, 2009 by Jim Swift
In the rapidly rising sea of information, someone got left at the dock. It’s easy to find information on public companies. Just go to Yahoo! Finance or do a Google search. But go ahead and try to find information on private companies – especially the millions of smaller ones that we all interact with every [...]
June 9th, 2008 by Alex Coté
Building on the theme that information wants to be free, both in the in monetary sense and in terms of accessibility, the time for non-IT information consumers has never been better.