The landscape is changing.  This weekend, Cortera launched a new source of free information on small and medium sized privately held businesses (as well as large and public ones).  Cortera business profiles help businesses more easily find companies who can deliver what they need, gain insight into the stability and credibility of their existing trading partners, and identify new customers in need of their products.  Containing detailed information on business size, industry, real-world trade payment history, recent news and more, the business profiles enable companies to grow their businesses and manage risk.

Our initial launch is concentrated on the world of suppliers.  Cortera’s business profiles are designed for both suppliers and the companies that buy from them.  For buyers, Cortera profiles improve their ability to find suppliers and evaluate their health to avoid supply chain disruptions.  For suppliers, Cortera profiles assist in finding potential buyers and assessing both their capacity to spend and ability to pay.

There are millions of daily interactions between buyers and suppliers that are begging for better intelligence.  Our objective is to provide a new level of insight into private companies to support these interactions at either free or near-free price points.

We believe that greater transparency into businesses will lead to smarter commerce between them.

Building on the theme that information wants to be free, both in the in monetary sense and in terms of accessibility, the time for non-IT information consumers has never been better. Now this going to sound like I’m picking on IT a bit, but as a friend of mine wrote a few months back in his blog, “Power is shifting to the users and away from IT departments.” I completely agree. Don’t get me wrong, there will always be an IT department, but the rise of on-demand applications has ushered in a new era of productivity and time to solution expectations. Instead of multi-year (or decade) ERP implementation, customers are achieving paybacks in months (and expecting it).

This has equally extended into the world of content with the rise of free and open APIs from 100s of companies the flow of information keeps getting easier and cheaper. Mashup directories such as Programmable Web and API delivery aggregators such as StrikeIron are providing gateways to find and deliver the information needed for essentially any application you want to build. Similarly, business intelligence vendors such as Business Object’s Information OnDemand are giving access to the data for the analysis you need to conduct. These trends, combined with widgets and plug-and-play integration provided by platforms like salesforce.com’s AppExchange make it even easier to simply access content you need when you need it.

So whether you are a credit professional setting up a credit line on a small business you’ve never heard of before, or a sales rep looking for a nugget of insight that will give you an edge, now is the time to help yourself.

Or you can just stay on IT’s waiting list.