April 2nd, 2013 by Shannon Rentner
It’s a Time Killer:
Sales people burn more than 200 hours per year searching for information on prospects and which companies to target. That’s 5 whole weeks, WASTED.
March 1st, 2013 by Gary Brooks, CMO, Cortera
B2B purchase behavior data is rapidly becoming a highly-valuable corporate asset—a game-changer that is dramatically improving risk management by providing visibility into the blind spots created by traditional credit management systems. It can also serve as a powerful new engine for revenue growth. The potential impact to business includes: 1. Adding a revolutionary new dimension [...]
March 1st, 2013 by Gary Brooks, CMO, Cortera
A new solution category would not be complete without a buyer’s guide or tips on “how to purchase.” So, as the pioneers in B2B purchase behavior data solutions, we felt obligated to validate the category with a list of “must have stuff” you should look for in a purchase behavior-based B2B credit solution. To provide [...]
March 1st, 2013 by Gary Brooks, CMO, Cortera
Credit and risk management executives across diverse industries are becoming increasingly aware of how gaps and blind spots in traditional B2B credit data are creating unnecessary business risks. To fill in these gaps, forward thinking credit teams are marrying B2B purchase behavior data—what companies buy—with traditional credit data—how they pay. The following case study demonstrates [...]
February 28th, 2013 by Gary Brooks, CMO, Cortera
When it comes to customer analytics, the business-to-business world is long overdue in borrowing a page from the innovators in business-to-consumer sales and marketing. Ever since the broad adoption of credit and debit cards, retailers have employed increasingly sophisticated methods for capturing and analyzing consumer purchasing habits. Through data mining, pattern detection, “market basket” analysis [...]
August 20th, 2012 by Gary Brooks, CMO, Cortera
When your neighbor buys that shiny new minivan, consumer marketing and sales professionals appear psychic-like when they predict your neighbor’s future purchases of diapers, car seats, life insurance and a constellation of other child-centric products. As with consumers, the manner in which companies spend their money speaks volumes about their priorities and direction. The details [...]
September 23rd, 2011 by Alex Coté
In case you missed yesterday’s webinar with Brett Wegner, Credit Manager for Kemps here is a replay of the presentation. Looking to create a credit department from scratch or upgrade your policies and processes through the use of the latest technology? Then this is the Webinar for you. Brett Wegner, Credit Manager for Kemps outlines [...]
August 19th, 2011 by Alex Coté
In case you missed yesterday’s webinar with Darrell Horton, Revenue and AR Manager for Shuffle Master, Inc, here is a replay of the presentation. The Internet and the social web are changing how we communicate, connect, and collaborate—and the way we work in business credit. Hear from commercial credit pro Darrell Horton, Revenue and AR [...]
July 26th, 2011 by Alex Coté
Check out this interview with Cortera customer John Pomilio, Vice President, Customer Financial Services for XTRA Lease. “I’m really excited about the Pulse Product.” “I love Cortera because it truly is a partnership.” See how XTRA Lease one of the largest over-the-road trailer rental and leasing companies in North America has optimized their credit operations [...]
July 15th, 2011 by Alex Coté
In case you missed yesterday’s webinar, here is a replay of the presentation. In today’s business environment, the only constant is change. Bankruptcies, liens, changes in payment patterns, and financial distress are bombarding your customer base every day. How do you stay on top of your ever changing portfolio? Hear from business credit pro, Len [...]
